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Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google. www.cimare.org If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. How do you do that? Well, a great starting point is to be open and transparent about your products and what potential customers can expect of you as a company. Forget about making exaggerated claims about how you’ve invented the best thing since sliced bread. Modern customers are wise to gimmicks and hype. Just be straightforward